Social Media

The term ‘social media’ refers to websites and applications (eg) Facebook and Twitter, that enable both private and business users to create, share and promote content or participate in social networking.

No matter what type or size of business you may have, you need to have a presence on social media. It could be that you are either completely flummoxed by the intricacies and daily demands of Facebook and Twitter or simply do not have enough time to create and promote an account that features you and what you have to offer. So why not hand the responsibility over to me and let me create, build and grow a social media profile for you that will include promoting you, your business and whatever feature, offer, event or speciality that you provide.

Photograph used with kind permission of   Opens new window Esther Ling

Using Facebook is a logical step for any business-whether you are a sole trader or employ hundreds, maybe thousands of people. Social media marketing is cost efficient, personal and unique to you and more fluid than any other marketing medium. Messages can change weekly, daily, even by the hour, there are few limits as to what you can achieve.

Facebook is one of the leading and most influential websites in the world with nearly 1.5 billion active users worldwide. That’s a market you need to be part of. Even if only 0.0001% of the world’s Facebook users clicked on an item relating to information about your business, that’s 1500 potential leads and new customers. Can you afford not to invest a small monthly amount to ensure your presence on Facebook set up and managed on your behalf when those numbers are the type of potential audience you have a chance to impress?

A professionally built and regularly used Facebook page can provide you with a wonderful opportunity of seeing your brand go viral, reaping the benefits of personal referrals, increasing that brand and business awareness as well as providing a medium for that all important customer feedback.

If you want to get the bigger picture as regards your business and the industry it operates in, then Twitter is a fast and effective way of doing just that. Twitter is a great ‘listening and learning’ medium, a place where you can discover what people are saying about you and your brand as well as that of your competitors.

Twitter is also a great way of providing customers, old and new, with instant and accurate feedback. By managing your account on a daily basis you can provide access and answers to those customers with those businesses that have a focused and up to date social media presence amongst those that not only get the most repeat custom but experience the best customer feedback for the service they provide.

I have found Facebook and Twitter to be tremendous allies for me in my work and business. I work alongside one of the countries fastest growing and most innovative digital media companies and would be delighted to arrange an introduction between you and their Digital Content Manager who will be able to outline how you and they will be able to work on your digital portfolio whilst also utilising my talents and expertise as your content writer.

Contact me for more imformation about social media
and how it can help your business.